DOMESTIC DOMINATION: DODGE DELIVERS AWARD-WINNING PERFORMANCE TO CALGARY
- Which domestic brand became the first ever to receive J.D. Power’s Initial Quality Award in the US?
- Which domestic brand earned the highest ranking in J.D. Power’s Driver APEAL Study in the US?
- Which domestic brand continued a two-year winning streak in J.D. Power’s Midsize Sports Car category in the US?
The answer is—of course—Dodge.
DODGE PROPELS PAST COMPETITION IN J.D. POWER STUDIES
Records are meant to be broken—but with the unveiling of J.D. Power’s 2020 Initial Quality and Automotive Performance, Execution and Layout (APEAL) studies, Dodge left all expectations shattered. This domestic brand revved past its competitors, securing top positions among key categories in the US; and it’s now bringing that award-winning power to Calgary, AB.
Dodge delivered three critical J.D. Power victories, becoming the only domestic brand to finish at the top of its Initial Quality Study in the US, securing a first-place position among its Driver APEAL awards in the US, and even earning special recognition for its 2020 Challenger (which was ranked Number One among the Midsize Sports Cars category). The competition simply couldn’t keep pace.
FIRST IN INITIAL QUALITY; A LIFETIME OF HIGH PERFORMANCE
In 1986, J.D. Power launched the Initial Quality Study—a comprehensive examination of each major brand and the concerns experienced by their consumers. Every year revealed the failings of the industry, showcasing flawed technology, inconsistent engine performance, and faulty safety functions (as experienced over the first 90 days of use).The purpose of this study was to showcase which brands promised driver-friendly experiences—and which did not.
Dodge belongs to the former category.
For 2020, Dodge earned recognition as the first domestic brand to secure a top finish for the Initial Quality Study in the US. Anchored by an award-winning fleet—including the Challenger, Charger, Grand Caravan, and Durango—this manufacturer scored an impressive 136 PP100; and, on a scale where less is certainly more, this proved impossible to deny, with its main competitors (Ford, 174 PP100; Honda, 177 PP100; and Mazda, 184 PP100) failing to crack the Top 10.
Quality is now assured.
MASS-MARKET 'APEAL'
In 1995, J.D. Power established the Automotive Performance, Execution and Layout Study, known more commonly as the APEAL. This unique index served as a shopping guide, ranking emotional attachment and positive experiences. It was influenced by key metrics (including brand loyalty, sales reports, and consumer advocacy) and it tracked how the public responded to specific vehicles.For 2020, Dodge has earned a place of honor among consumers as the highest ranked mass-market brand in the US. Its score of 872 placed it well above the local competition (GMC, 857; Ford, 853; and MINI, 846) and it also challenged international manufacturers, such as BMW (869) and Land Rover (866).
Dodge now has the unique distinction of being the first domestic brand in the US to top the Initial Quality and APEAL studies.
CHALLENGE ACCEPTED: MID-SIZE STYLING, AWARD-WINNING PERFORMANCE
For the second year in a row, the Dodge Challenger has been named Number One in the Midsize Sports Car category, earning special acclaim from J.D. Power for its performance capabilities.
Available in nine trims—the SXT, GT, R/T, Scat Pack 392, Scat Pack 392 Widebody, SRT Hellcat, SRT Hellcat Widebody, Hellcat Redeye, and Hellcat Redeye Widebody—the 2020 Challenger will thrill on the highway or the track. Achieve up to 797 HP and 707 lb.-ft of torque (courtesy of the available supercharged 6.2L HEMI V8), and discover pure precision via the segment-exclusive AWD function, which pairs an active transfer case with a front-axle disconnect to enhance responses. Choose the standard eight-speed automatic transmission to assure smooth handling on tight turns or take advantage of an optional six-speed manual to maximize control.
The 2020 Challenger dominates with each press of the pedal, bringing award-winning power to Canada.
CONTINUING A TRADITION OF EXCELLENCE
For 2020, Dodge delivered record-breaking performance, earning multiple accolades from J.D. Power. We are pleased to announce, however, that Ram also secured several awards, including:Best Light Duty Truck in the US
2020 Ram 1500
Initial Quality Study
Third Place (Tie) in the US
Ram Brand
Driver APEAL
Second Place in the US
Ram Brand
Together, Dodge and Ram are continuing to push the automotive boundaries and connect drivers to the performance they deserve.